✦ We choose a tracking system from all possible options: stationary tripods, a controlled robot, a spider, etc.

✦ We define the best number of cameras and angles to enhance the AR graphics

✦ We choose a software framework for real time rendering

✦ We choose optics for shooting equipment and calibrate it

✦ We shape a shooting structure where the broadcast director has full control over the AR

✦ We select systems and ways to synchronize the show with AR

✦ We help with the development of graphic effects and with the script of the show in the AR

✦ Extra options for integration into shooting with the AR — mobile apps, interaction with the scenery, online interaction with graphics (voting results, for example)

✦ We develop unique activities within the show, help with the selection of already existing AR elements

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